The power of visual language
Standing out
In a world overflowing with information, standing out requires more than just words, a pretty logo, and a consistent color scheme. The human brain is wired for visuals, processing images 60,000 times faster than text. This fascinating fact, highlighted by Hubspot and supported by research from 3M Corporation and Zabisco, underscores the immense power of visual language. At Branch Industries, we harness this power to weave engaging narratives with imagery that resonates with your audience and aligns with your core values.
The science behind visuals
The Ebbinghaus Forgetting Curve teaches us that humans forget about 50% of new information within an hour. However, the picture superiority effect flips the script, showing that images stick with us much longer. While text alone leaves us with a mere 10% retention after three days, pairing it with images boosts retention to 65%. This is why visuals are not just an addition but a necessity in communication, especially in competitive markets, where clarity and retention are paramount.
Visuals in action
Branch’s focus is on capturing the essence of a brand with custom imagery that is unique to you. The result is that someone can see an image and immediately associate it with your brand… with or without a logo or text. It can’t just be another stock photo, but rather imagery that deeply resonates with your audience.
Our approach is rooted in the understanding that visuals are not just decorative elements; they are central to communication. We design with the knowledge that the images representing your brand have a incredible impact on your audience. This is why we focus on creating visuals that are not only beautiful but also meaningful, ensuring they align with your brand’s values and your vision.
The impact of visual storytelling
The Ebbinghaus Forgetting Curve teaches us that humans forget about 50% of new information within an hour. However, the picture superiority effect flips the script, showing that images stick with us much longer. While text alone leaves us with a mere 10% retention after three days, pairing it with images boosts retention to 65%. This is why visuals are not just an addition but a necessity in communication, especially in competitive markets, where clarity and retention are paramount.
Conclusion
In a digital age where attention spans are fleeting, the importance of visual language cannot be overstated. We are committed to using the power of visuals to help brands tell their stories in the most engaging and impactful way possible. By understanding and utilizing the science behind visuals, we create narratives that are not only seen but remembered and shared.
Set up a free consultation
Join us for a chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.