Abacus Engineering


Bark.L Consulting Engineers wanted to create a brand story and visual language that communicated the unique benefits of working with their diverse team.


Starting with the name Abacus, Branch formed a brand story around the Japanese heritage of the company. A new logo and custom photography were used in tandem with the “good thinking” slogan.


Abacus experienced an immediate increase in leads from large architectural firms all over the state and attracted new talent to join their growing team.

We love working with Branch because they totally get what we’re about. Their imaginative approach makes collaborating with Branch enjoyable as well as profitable.

Kaeko Leitch


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