Abacus Engineering
Soil
Bark.L Consulting Engineers wanted to create a brand story and visual language that communicated the unique benefits of working with their diverse team.
Seed
Starting with the name Abacus, Branch formed a brand story around the Japanese heritage of the company. A new logo and custom photography were used in tandem with the “good thinking” slogan.
Fruit
Abacus experienced an immediate increase in leads from large architectural firms all over the state and attracted new talent to join their growing team.