Mazatlan needed a visual language that would get its food truck noticed while staying true to the owners’ authentic Mexican heritage.


Branch used an illustrative technique that drew inspiration from ancient Aztec art to create all of Mazatlan’s collateral and to canvas the ‘Mazatmobile’.


Every head turns when Mazatlan’s food truck rolls by. Businesses and events from all over the state request the Mazatmobile’s presence, and it has built a significant online fan base.


Wherever we take our truck we get compliments. Everything Branch has helped us with is stunning.

Karina Felix


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