PowerRuby
Soil
As a newcomer in the technology market, PowerRuby needed a visual language that conveyed its advantage in large-scale application development.
Seed
Branch created PowerRuby’s brand from the ground up with a custom emblem, the ‘Go Big’ motto, and imagery showing the company’s technology being used in larger than life environments.
Fruit
The market response was evident when PowerRuby’s trade show appearance produced a huge number of leads and compliments from peers and competitors.