Brand Evaluation
Finding Your Way
Brand Evaluation Process
Like finding your way through Montana’s landscape, understanding your brand’s position requires a clear view of the terrain. This evaluation maps out where your brand currently stands – revealing your strengths, challenges, and untapped opportunities. We’ll survey the landscape from all angles, helping you chart the most strategic path forward in today’s market.
In depth evaluation
We'll examine every element of your brand's DNA, from logo design to visual strategy, providing detailed ratings that illuminate your path forward. We don't just skim the surface; we dive deep into the essence of your brand, mapping out actionable insights.
Logo Legibility
Logo Versatility
Logo Impact
Slogan Strength
Visual Language Strength
Communication Strength
"Armed with Branch’s professional, affordable and visually appealing work, I am able to confidently grow my business on a solid foundation. “
Seth Yocum
Owner – Aqualogical Resources
Free Brand Evaluation
Ready to discover your brand's hidden potential? Fill out the form below to get a free brand evaluation and walk away with actionable insights to strengthen your visual identity and market position.
Logo Design Process
Planting the Seed
The Branch Logo Design Process
Every great brand starts with a seed of an idea. At Branch Industries, we nurture that seed through our time-tested design process, helping it grow into a logo that perfectly captures your company’s essence. Since 2008, we’ve helped hundreds of businesses—from ambitious startups to global brands—bloom into their full potential through powerful visual identities.
The Investment
- Timeline: 4-6 weeks
- Investment: $800-$1,600 (varies based on complexity and budget)
- Custom quotes available for projects requiring board review or legal approval
1. The First Hello (30-minute meeting)
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Let’s get acquainted! We’ll meet (in person, virtually, or via phone) to:
- Explore if we’re a good match for each other
- Walk through the creative journey ahead
- Understand your vision and needs
- Set up clear communication channels
2. Protecting Your Vision
We take your trust seriously. Before diving in:
- You’ll receive our signed confidentiality agreement
- Your ideas and information stay completely confidential
3. Getting to Know You
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We’ll send you our detailed brand survey to understand:
- Your company’s unique story
- Design preferences and style
- What makes you stand out from competitors
- Your vision for the future
4. Making It Official
- We’ll provide an estimate
- A $400 down payment kicks off your project
- Once received, we start bringing your vision to life
5. The Creative Journey
Week 1-2: Initial Concepts
- We create hand-sketched icon concepts
- 30-minute review meeting to explore possibilities
- Together, we’ll select 2-3 promising directions
Week 2-3: Digital Development
- Transform selected concepts into digital designs
- Explore font options and black/white versions
- 30-minute review to refine the direction
Week 4: Final Touches
- Color exploration and final refinements
- Digital proofs for your review
- Perfect every detail until it’s just right
"Working with Branch was not only a professional experience but they also really care about all aspects of our brand. The finest of touches were brought forth in the logo and collateral they created for us."
Aaron Bartell
CTO – PowerRuby
6. Delivery & Implementation
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Once approved:
- Final invoice processing
- Comprehensive file package via Dropbox
- Multiple formats for various applications
Our Guarantee: If you’re not completely satisfied with the final design, we won’t bill you and we’ll refund half of your down payment. (Fun fact: We’ve never had to do this since we opened in 2008!)
7. Growing Together
- Complete our satisfaction survey
- Explore additional branding opportunities:
- Logo guidelines
- Business collateral
- Print & digital materials
- Website integration
- Social media assets
- Brand story development
- Visual language creation
Our promise to you
When you partner with Branch Industries, you’re not just getting a logo—you’re getting a visual foundation that will elevate your brand and inspire your audience. Our greatest reward? That moment when you see your new logo and say, “That’s it! That’s us!”
Set up a free consultation
Join us for chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.
Ethos
Ethos in action
At the heart of every creative journey
Every design decision, every business choice, and every relationship we build is rooted in our values, principles, and beliefs. This helps us practice fruitful business.
Values
Honesty: Pursuing truth, beauty, and goodness in everything we do.
Creativity: Striving to push the boundaries of design and storytelling. After all, we are made in the image of the great creator.
Gratitude: Recognizing our gifts, saying thank you, and using them to help others.
Playfulness: Infusing our process and interactions with a spirit of play. This should be fun.
Principles
Communication: Communicate openly and honestly.
Innovation: Implement creative solutions that communicate vision.
Hard Work: Go above and beyond to deliver exceptional results.
Collaboration: Cultivate an exceptional creative environment where the best ideas rise to the top.
Beliefs
Love Thy Neighbor: Treating others the way we want to be treated leads to the most beneficial and rewarding path.
Story Connects: Well crafted narrative and visual language has the ability to connect brands with audiences on a deeper level.
Design is Powerful: Creative design has the power to positively impact the audience.
We’re Always Learning: Personal and professional growth is a lifelong journey. We know the most as we learn how little we know.
Technology is a Tool : Technology has the potential to greatly enhance processes and outcomes.
Set up a free consultation
Join us for a chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.
Branch Brand Story
Branch's brand story
Once upon a time
In the enchanting land of Minnesota, where ancient trees whisper their secrets and the rivers sing their timeless songs, Branch Industries was born. At the heart of this tale is Bayard, a visionary inspired by the beauty and resilience of trees, embarking on a quest to create a realm where brands could grow and thrive.
Brand experiences that resonate
Guided by the enduring truth of Psalm 1:3, Branch Industries is rooted in the belief brands are extensions of the people and personalities behind them, embodying the innate human drive to create. Bayard’s mission is to cultivate “fruitful business” by crafting visual languages that reflect the unique identity and strength of each client, enabling them to flourish amidst life’s challenges.
Much like a seed planted beside flowing waters, Branch Industries has grown steadily, adapting to the winds of change. With integrity, growth, resilience, and creativity as its pillars, the company creates brand experiences that resonate deeply and endure through time.
The power of design
In this land of creativity, Branch Industries offers a sanctuary where brands can find their voice and place in the world. Whether it’s fostering customer loyalty or strengthening brand identity, Branch Industries believes in the power of design to inspire and uplift.
And so, the tale of Branch Industries unfolds—a story of partnership and prosperity, grounded in timeless principles and ready to help your brand bear fruit in every season. Together, let us plant the seeds for a fruitful future, where your story is at the core of growth and inspiration.
Set up a free consultation
Join us for a chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.