Planting the Seed

The Branch Logo Design Process

Every great brand starts with a seed of an idea. At Branch Industries, we nurture that seed through our time-tested design process, helping it grow into a logo that perfectly captures your company’s essence. Since 2008, we’ve helped hundreds of businesses—from ambitious startups to global brands—bloom into their full potential through powerful visual identities.

The Investment

  • Timeline: 4-6 weeks
  • Investment: $800-$1,600 (varies based on complexity and budget)
  • Custom quotes available for projects requiring board review or legal approval


1. The First Hello (30-minute meeting)

  • Let’s get acquainted! We’ll meet (in person, virtually, or via phone) to:

    • Explore if we’re a good match for each other
    • Walk through the creative journey ahead
    • Understand your vision and needs
    • Set up clear communication channels

Set up Consultation

2. Protecting Your Vision

We take your trust seriously. Before diving in:

  • You’ll receive our signed confidentiality agreement
  • Your ideas and information stay completely confidential

View Sample Confidentiality Agreement

3. Getting to Know You

  • We’ll send you our detailed brand survey to understand:

    • Your company’s unique story
    • Design preferences and style
    • What makes you stand out from competitors
    • Your vision for the future

Brand Survey

4. Making It Official

  • We’ll provide an estimate
  • A $400 down payment kicks off your project
  • Once received, we start bringing your vision to life

5. The Creative Journey

Week 1-2: Initial Concepts

  • We create hand-sketched icon concepts
  • 30-minute review meeting to explore possibilities
  • Together, we’ll select 2-3 promising directions

Week 2-3: Digital Development

  • Transform selected concepts into digital designs
  • Explore font options and black/white versions
  • 30-minute review to refine the direction

Week 4: Final Touches

  • Color exploration and final refinements
  • Digital proofs for your review
  • Perfect every detail until it’s just right

"Working with Branch was not only a professional experience but they also really care about all aspects of our brand. The finest of touches were brought forth in the logo and collateral they created for us."

Aaron Bartell

CTO – PowerRuby

6. Delivery & Implementation

  • Once approved:

    • Final invoice processing
    • Comprehensive file package via Dropbox
    • Multiple formats for various applications

    Our Guarantee: If you’re not completely satisfied with the final design, we won’t bill you and we’ll refund half of your down payment. (Fun fact: We’ve never had to do this since we opened in 2008!)

7. Growing Together

  • Complete our satisfaction survey
  • Explore additional branding opportunities:
    • Logo guidelines
    • Business collateral
    • Print & digital materials
    • Website integration
    • Social media assets
    • Brand story development
    • Visual language creation

Our promise to you

When you partner with Branch Industries, you’re not just getting a logo—you’re getting a visual foundation that will elevate your brand and inspire your audience. Our greatest reward? That moment when you see your new logo and say, “That’s it! That’s us!”


Set up a free consultation

Join us for chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.