Client
Abacus Engineers
Industry
Civil Engineering
Services
Company Name
Brand Story
Visual Language
Logo Design
Slogan
Website Design
Business Photography
The need
Bark.L Consulting Engineers aimed to build a brand story and visual language from scratch, showcasing the unique advantages of collaborating with their skilled team.
The seed
Starting with the name Abacus, Branch formed a brand story around the Japanese heritage of the company. A new logo and custom photography were used in tandem with the “good thinking” slogan.
"We love working with Branch because they totally get what we’re about. Their imaginative approach makes collaborating with Branch enjoyable as well as profitable."
— Kaeko Leitch, President
The fruit
Abacus experienced an immediate increase in leads from large architectural firms all over the state and attracted new talent to join their growing team. Abacus was eventually purchased by a prominent national engineering firm.
Set up a free consultation
Join us for a chat where we can get to know each other and see if our visions align. This meeting is all about feeling each other out and discovering if we’re a match. No strings attached—just a friendly conversation to explore the possibilities.