Client
Mazatlan Restaurant
Industry
Food and Beverage
Services
Brand Story
Visual Language
Logo Design
Food Photography
Vehicle Design
The need
Mazatlan needed a visual language that would get its food truck noticed while staying true to the owners’ authentic Mexican roots.
The seed
Branch used an illustrative technique that drew inspiration from ancient Aztec art to create all of Mazatlan’s collateral and to canvas the ‘Mazatmobile’.
"Wherever we take our truck we get compliments. Everything Branch has helped us with is stunning."
— Karina Felix, Restaurant Owner
The fruit
Every head turns when Mazatlan’s food truck rolls by. Businesses and events from all over the state request the Mazatmobile’s presence, and it has built a significant online fan base.
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