USA Network

Soil

USA Network held a ‘Psych Slumber Party’ all-night marathon to build excitement for the television show’s upcoming seventh season. The network showed fan-favorite episodes and engaged fans through social media contests and other activities.

Seed

As part of the event, USA Network commissioned caricatures of the seven main characters of the show. Each illustration incorporated the slumber party theme and was featured as a sticker for fans to unlock on the social media app GetGlue.

Fruit

The ‘Psych Slumber Party’ received national media coverage and set numerous network social media records, including on GetGlue, which experienced more than 58,000 “check-ins” during the marathon.